Saturday, October 1, 2011

Today I am Soulful

I'm the kind of person who gives everything I've got when I do something. That might seem like a blessing, and it is something that I wouldn't change about myself, but it is exhausting. I want so badly to be laid back and casual, but it just doesn't happen that way for me. I find that something as simple as writing a blog post can set me off. I have never been able to define the tone that I want to portray when I write. I usually allow my instincts to lead me when I am unsure, but putting myself out there in an honest, soulful way is scary. And then there is the whole "come across like a business person" thing that I struggle with. Truth is, I don't know how to be a business woman. I somehow created this amazing set of customers that have supported my creativity and dreams. And they told their friends. And then I get to go to work doing what I love to do. So I guess what I'll do is be honest, be myself and trust in what I have to say. Sometimes, I feel like emptying my soul. I definitely have that tendency. But other times, I guess I'll just share some awesome and exciting news of features and new products. It is a woman's prerogative to change her mind, right?!

I have always been tickled by the wonderfully inspiring stories of people who create their future. They have a passion and they make that their life's journey. It seems that they intuitively know all of the steps and have all of the resources that are needed to get where they want to go. I don't think that it magically happens, but it sure does happen. These people know the outcome they are trying to achieve before it even shows up.

In my case, I build upon what I am creating. This is not a comfortable way to be. Believe me when I say that I wish I worked like those other people. It feels more like reacting rather than interacting. And so I chug along. Lately, the chugging is more like crawling.....

In the meantime,  my husband, Ira, and I are so unbelievably grateful for the business and support that you have given us. This journey is leading us places that we never had an idea existed. We work every waking moment to stay on top of what we are doing. We rarely ever turn business away...even if it means taking no days off or staying up until the sun rises. I work the equivalent of two full time shifts a day -  with no breaks. Ira rarely sleeps. It is obviously time to take the next step in expanding our operation. Our first big step was 6 months ago when we were blessed to hire our fabulous baker, Lola. I don't know how we happened upon her. She is a blessing and a godsend. She bakes hundreds and hundreds and hundreds of cookies a week and then works her full time job on top of that. Lola is my savior.

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